Wednesday Jan 15th, 2020
Find out why digital newsletters are such a smart choice by learning about the prevalence of email, the measurability of this medium, and why it’s critical in a mobile-first world.
Tuesday Dec 3rd, 2019
In 2019, Werkbot packed its humble office in Frontier, a place we had called home for our first five years, and transplanted ourselves in the historic Renaissance Centre in the heart of downtown Erie, PA. Learn more about our journey.
Tuesday Oct 29th, 2019
We’re not here to pitch you on Google Ads, but rather to explain what it is. Google Ads is a paid advertising platform.
Monday Oct 28th, 2019
After launching a beta version of the Confidential Mode for G Suite earlier this year, Google recently announced its official release.
Thursday Oct 17th, 2019
To get a better idea of how marketers should use data, we’re digging into the dos and don’ts of data-centric strategies, why they’re so valuable, and how you can use them to strengthen your creative campaigns.
Saturday Oct 5th, 2019
Laure was one of Werkbot’s 2019 summer interns! Originally from Lille, France, she attended Gannon University through the exchange program. Profitez du blog!
Wednesday Sep 4th, 2019
Between 2017 and 2018, the Federal Court experienced a 177% increase in accessibility-related lawsuits. To help you determine if your site is at risk of litigation, we’re reviewing what ADA compliance is, where organizations go wrong, and how these errors can be avoided.
Wednesday Aug 14th, 2019
Nearly one in three senior leaders cite finding talent as their most significant managerial challenge. For that reason, we thought it helpful to break down the components of a talent-attracting careers page.
Tuesday May 21st, 2019
Digital marketing has to grow and adapt with your business. It’s a business reality that both startups and established companies need to keep in mind.
Friday Apr 5th, 2019
Put a feather in your cap by partnering with an agency that can align with your organization's goals. Learn about Interactive Hat.
Wednesday Mar 13th, 2019
From setting up photography labs in Scotland to raising chickens at her homestead farm, Laura Bell has accumulated a multitude of skills and experiences that led her directly into Werkbot.
Tuesday Feb 19th, 2019
Effective marketing doesn't rely on celebrities or coupons. To impact people's decisions, you need to demonstrate that you are worthy of their trust.
Wednesday Feb 13th, 2019
Want to run your marketing in-house but don't have a full staff of lifetime experts? Hire a digital marketing agency as your dedicated consultancy to fill in the gaps and make up the backlog.
Friday Nov 23rd, 2018
Whether you’re a business owner or consumer, the end of Net Neutrality affects us all. So before we feel the pain, let's get out ahead of this thing and talk about marketing tactics.
Sunday Oct 7th, 2018
In digital marketing, you can either be a local generalist or a national specialist. At Werkbot, we specialize in manufacturing, finance, healthcare, and eCommerce.
Saturday Sep 15th, 2018
Lead designer and veteran brand manager Brian Amick sits down to talk about designing great brands and designing a great business.
Friday Aug 24th, 2018
We hear it all time, “Can you get this proposal to us by tomorrow?” Yes, we could. But trust us, you don’t want an expedited proposal. In fact, if you’re pricing out a project with multiple agencies, be weary of the bid that comes back the same day.
Friday Jul 20th, 2018
Few digital marketing tools irritate customers quite like an intrusive popup. It’s the online equivalent to interrupting a conversation and then not leaving the room after you’ve annoyed everyone in it.
Friday Jun 22nd, 2018
What is it that really makes the sale of a product or service online? Is it quality? Hard to know from a browser. What about affordability? Eh, prices are good all over. Maybe availability?
Wednesday Jun 6th, 2018
Monday May 21st, 2018
We get this question all the time: how long does it take for SEO to start working? And yea, it’s a fair question to ask, since just about everyone wants to know how long it’s going to be before they reap a return on any investment.
Monday May 7th, 2018
Filling a website with high-quality content seems like it would be a cinch, at least until you try putting pen to paper (or fingers to keys?) and realize that the task is a much taller order than you initially anticipated.
Wednesday Apr 11th, 2018
So you think you want to use Pay-Per-Click to generate leads and sell products...
Tuesday Jan 9th, 2018
Why do some sites show up on the first page of Google when others seem to be banished to the second page and the great beyond?
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