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Data Kills
Latest Post

Is Data Killing Creativity?

Thursday Oct 17th, 2019

To get a better idea of how marketers should use data, we’re digging into the dos and don’ts of data-centric strategies, why they’re so valuable, and how you can use them to strengthen your creative campaigns.

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Invest in Digital Marketing

Why You Should Invest in Your Digital Marketing Strategy

Saturday Oct 5th, 2019

By Laure Harmand

Laure was one of Werkbot’s 2019 summer interns! Originally from Lille, France, she attended Gannon University through the exchange program. Profitez du blog!

We’re past the point of noticing that the digital transformation of our world has disrupted the consumer’s purchasing behaviors and habits.

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Website Accessibility Lawsuits Are Skyrocketing. Is Your Site ADA Compliant?

Wednesday Sep 4th, 2019

Between 2017 and 2018, the Federal Court experienced a 177% increase in accessibility-related lawsuits. To help you determine if your site is at risk of litigation, we’re reviewing what ADA compliance is, where organizations go wrong, and how these errors can be avoided.

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How to Write a Career Page to Find Talent

How to Craft a Talent-Attracting Careers Page

Wednesday Aug 14th, 2019

Nearly one in three senior leaders cite finding talent as their most significant managerial challenge. For that reason, we thought it helpful to break down the components of a talent-attracting careers page.

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MATCH your marketing blog post

Match Your Marketing with the Stage of Your Business

Tuesday May 21st, 2019

Digital marketing has to grow and adapt with your business. It’s a business reality that both startups and established companies need to keep in mind.

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The Problem with Wearing Too Many Hats

Friday Apr 5th, 2019

Put a feather in your cap by partnering with an agency that can align with your organization's goals. Learn about Interactive Hat.

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Q & A with Laura Bell: Ringing in a Fresh Look at Creative Content

Wednesday Mar 13th, 2019

From setting up photography labs in Scotland to raising chickens at her homestead farm, Laura Bell has accumulated a multitude of skills and experiences that led her directly into Werkbot.

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Design For Trust

How to Build a Brand People Trust

Tuesday Feb 19th, 2019

Effective marketing doesn't rely on celebrities or coupons. To impact people's decisions, you need to demonstrate that you are worthy of their trust. 

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Brian Focusing

Manage In-House Marketing with A Little Help From Your Friends

Wednesday Feb 13th, 2019

Want to run your marketing in-house but don't have a full staff of lifetime experts? Hire a digital marketing agency as your dedicated consultancy to fill in the gaps and make up the backlog. 

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How Net Neutrality Affects Your Business’s Digital Presence

Friday Nov 23rd, 2018

Whether you’re a business owner or consumer, the end of Net Neutrality affects us all. So before we feel the pain, let's get out ahead of this thing and talk about marketing tactics.

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Find Your Focus v3

Chase Two Rabbits, You Lose Them Both, So Find Your Focus

Sunday Oct 7th, 2018

In digital marketing, you can either be a local generalist or a national specialist. At Werkbot, we specialize in manufacturing, finance, healthcare, and eCommerce.

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Q&A with Co-Founder & Creative Partner, Brian Amick

Saturday Sep 15th, 2018

Lead designer and veteran brand manager Brian Amick sits down to talk about designing great brands and designing a great business. 

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Successful Projects Start with a Scrupulous Proposal

Friday Aug 24th, 2018

We hear it all time, “Can you get this proposal to us by tomorrow?” Yes, we could. But trust us, you don’t want an expedited proposal. In fact, if you’re pricing out a project with multiple agencies, be weary of the bid that comes back the same day.

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Let's Talk Popups and Chat Boxes

Friday Jul 20th, 2018

Few digital marketing tools irritate customers quite like an intrusive popup. It’s the online equivalent to interrupting a conversation and then not leaving the room after you’ve annoyed everyone in it.

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The Power of a Good (Or Bad) Review

Friday Jun 22nd, 2018

What is it that really makes the sale of a product or service online? Is it quality? Hard to know from a browser. What about affordability? Eh, prices are good all over. Maybe availability?

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Intern Analysis

Wednesday Jun 6th, 2018

On May 25th, Google updated their privacy policy in order to comply with the European Union’s new data privacy rule.

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How Long Does It take for SEO to Start Working?

Monday May 21st, 2018

We get this question all the time: how long does it take for SEO to start working? And yea, it’s a fair question to ask, since just about everyone wants to know how long it’s going to be before they reap a return on any investment.

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The Basic Anatomy of Search-Optimized Content

Monday May 7th, 2018

Filling a website with high-quality content seems like it would be a cinch, at least until you try putting pen to paper (or fingers to keys?) and realize that the task is a much taller order than you initially anticipated. 

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The Ins and Outs of Pay-Per-Click (PPC) Campaigns

Wednesday Apr 11th, 2018

So you think you want to use Pay-Per-Click to generate leads and sell products...

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All Words are KeyWords v2

The Fundamentals of Good SEO Content

Tuesday Jan 9th, 2018

Why do some sites show up on the first page of Google when others seem to be banished to the second page and the great beyond?

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ADA Compliance: A vs. AA vs. AAA

Wednesday Dec 27th, 2017

It’s important that companies do their best to accommodate people with disabilities, be it in a physical space (storefronts, offices, restaurants, etc.) or online.

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ADA Compliant Websites and Web Accessibility

Saturday Oct 14th, 2017

Specific changes you must make to ensure your website is accessible and user-friendly for everyone, regardless of disability or physical limitation.

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HTTP versus HTTPS Google’s Pursuit of Security

Monday Sep 11th, 2017

Have you been running an unsecured website? It's time to change that. Because security is a top priority for Google, strong HTTPS encryption has become a ranking signal as well as just good security practice...

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How Much Does it Cost to Build an App?

Thursday Jun 29th, 2017

So you have an idea for an app, cool, let's just see what it'll cost to take to production. It's crucial to understand what you're getting into because that idea for 'the UBER of ' whatever might cost hundreds of thousands of dollars...

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Data Driven Storytelling

Friday Jun 2nd, 2017

Data is a wonderful thing. It has long played a role in how companies make business decisions because it's concrete information that answers specific questions. How much revenue did we generate in 2016? What were our top selling products? Who were our repeat customers? 

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