Thursday Oct 17th, 2019
To get a better idea of how marketers should use data, we’re digging into the dos and don’ts of data-centric strategies, why they’re so valuable, and how you can use them to strengthen your creative campaigns.
Saturday Oct 5th, 2019
By Laure Harmand
Laure was one of Werkbot’s 2019 summer interns! Originally from Lille, France, she attended Gannon University through the exchange program. Profitez du blog!
We’re past the point of noticing that the digital transformation of our world has disrupted the consumer’s purchasing behaviors and habits.
Wednesday Sep 4th, 2019
Between 2017 and 2018, the Federal Court experienced a 177% increase in accessibility-related lawsuits. To help you determine if your site is at risk of litigation, we’re reviewing what ADA compliance is, where organizations go wrong, and how these errors can be avoided.
Wednesday Aug 14th, 2019
Nearly one in three senior leaders cite finding talent as their most significant managerial challenge. For that reason, we thought it helpful to break down the components of a talent-attracting careers page.
Tuesday May 21st, 2019
Digital marketing has to grow and adapt with your business. It’s a business reality that both startups and established companies need to keep in mind.
Friday Apr 5th, 2019
Put a feather in your cap by partnering with an agency that can align with your organization's goals. Learn about Interactive Hat.
Wednesday Mar 13th, 2019
From setting up photography labs in Scotland to raising chickens at her homestead farm, Laura Bell has accumulated a multitude of skills and experiences that led her directly into Werkbot.
Tuesday Feb 19th, 2019
Effective marketing doesn't rely on celebrities or coupons. To impact people's decisions, you need to demonstrate that you are worthy of their trust.
Wednesday Feb 13th, 2019
Want to run your marketing in-house but don't have a full staff of lifetime experts? Hire a digital marketing agency as your dedicated consultancy to fill in the gaps and make up the backlog.
Friday Nov 23rd, 2018
Whether you’re a business owner or consumer, the end of Net Neutrality affects us all. So before we feel the pain, let's get out ahead of this thing and talk about marketing tactics.
Sunday Oct 7th, 2018
In digital marketing, you can either be a local generalist or a national specialist. At Werkbot, we specialize in manufacturing, finance, healthcare, and eCommerce.
Saturday Sep 15th, 2018
Lead designer and veteran brand manager Brian Amick sits down to talk about designing great brands and designing a great business.
Friday Aug 24th, 2018
We hear it all time, “Can you get this proposal to us by tomorrow?” Yes, we could. But trust us, you don’t want an expedited proposal. In fact, if you’re pricing out a project with multiple agencies, be weary of the bid that comes back the same day.
Friday Jul 20th, 2018
Few digital marketing tools irritate customers quite like an intrusive popup. It’s the online equivalent to interrupting a conversation and then not leaving the room after you’ve annoyed everyone in it.
Friday Jun 22nd, 2018
What is it that really makes the sale of a product or service online? Is it quality? Hard to know from a browser. What about affordability? Eh, prices are good all over. Maybe availability?
Wednesday Jun 6th, 2018
Monday May 21st, 2018
We get this question all the time: how long does it take for SEO to start working? And yea, it’s a fair question to ask, since just about everyone wants to know how long it’s going to be before they reap a return on any investment.
Monday May 7th, 2018
Filling a website with high-quality content seems like it would be a cinch, at least until you try putting pen to paper (or fingers to keys?) and realize that the task is a much taller order than you initially anticipated.
Wednesday Apr 11th, 2018
So you think you want to use Pay-Per-Click to generate leads and sell products...
Tuesday Jan 9th, 2018
Why do some sites show up on the first page of Google when others seem to be banished to the second page and the great beyond?
Wednesday Dec 27th, 2017
It’s important that companies do their best to accommodate people with disabilities, be it in a physical space (storefronts, offices, restaurants, etc.) or online.
Saturday Oct 14th, 2017
Specific changes you must make to ensure your website is accessible and user-friendly for everyone, regardless of disability or physical limitation.
Monday Sep 11th, 2017
Have you been running an unsecured website? It's time to change that. Because security is a top priority for Google, strong HTTPS encryption has become a ranking signal as well as just good security practice...
Thursday Jun 29th, 2017
So you have an idea for an app, cool, let's just see what it'll cost to take to production. It's crucial to understand what you're getting into because that idea for 'the UBER of ' whatever might cost hundreds of thousands of dollars...
Friday Jun 2nd, 2017
Data is a wonderful thing. It has long played a role in how companies make business decisions because it's concrete information that answers specific questions. How much revenue did we generate in 2016? What were our top selling products? Who were our repeat customers?
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