Growing a Brand

Farmulated CBD is the only farm-to-consumer solution for CBD in Erie County. Their mission is to help people live better, healthier lives by providing affordable, high-quality CBD products, knowledge, and education.

The Challenge

Build a consistent brand from name to e-commerce solution.

Troyer Inc. had just planted their first crop of hemp when they came to Werkbot. They needed to build an online e-commerce store from scratch. In fact, they didn’t even have a brand name, URL, or product packaging. As experts in building and managing businesses, they had built everything from production to logistics chains for the new company. Now they needed to go through a branding process in a tightly regulated industry all within a few months. We started by working closely to craft an authentic brand, create package designs, and then developed a digital marketing strategy focused on effectively marketing commodity products within a highly competitive industry. Now, we stay on top of regulatory changes, marketing performance, and consumer trends to maximize the return on their marketing investments.